Sales representatives of Pfizer Inc., the world’s largest pharmaceutical company, will join Exact Sciences Corp.’s sales representatives in selling the company’s non-invasive screening test for colorectal cancer to physicians and health systems under an agreement announced Wednesday.
Pfizer will make at least 625,000 sales calls a year for Exact Sciences under the agreement.
The two companies also committed to spending an additional $174 million, including $48 million this year, on marketing over four years.
The additional spending for advertising and other sales campaigns will be in addition to a baseline of $80 million a year that Exact Sciences spends on marketing for its Cologuard test.
Read More at the Source: Exact Sciences signs agreement with Pfizer to market Cologuard tests
By: Guy Boulton
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